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North Coast Holiday Parks Strategic Plan

ECONOMIC


Goals


A sustainable business that generates ongoing funding to support activities that protect and enhance the social and environmental value of Crown


Objectives

  • To ensure the long term financial sustainability of each Trust
  • To increase market share
  • To provide funding opportunities for capital investment
  • To measure the return on capital investment
  • To reduce costs using group purchasing and new technologies
  • To promote economic development of local areas

PRODUCT


Goals


A diverse product range appealing to a variety of target markets.


Objectives

  • To promote our brand by ensuring facilities meet the expectations of our guests
  • To provide a range of accommodation options
  • To deliver a point of difference
  • To deliver a consistent high level of service
  • To provide a diverse range of experiences in different locations
  • To create holiday opportunities for those with special needs

SOCIAL


Goals


Improve the social amenity of local communities.


Objectives

  • To work with local communities in developing reserves
  • To develop day use reserves for the locals and visitors
  • To ensure access to reserves for those with special needs
  • To participate in local community events

ENVIRONMENT


Goals


Protection and enhancement of the environment for current and future users.


Objectives

  • To remove introduced vegetation species from reserves
  • To replace introduced vegetation species with local native species
  • To promote the use of alternative energy sources
  • To use environmentally friendly products in managing reserves
  • To work with local environment groups to achieve sustainable outcomes

GOVERNANCE


Goals


Effective leadership with transparent and accountable decision making.


Objectives

  • To promote a long term logic in decision making
  • To provide effective communication with all stakeholders
  • To promote a culture of continuous improvement
  • To deliver information technologies which promote effective and measurable decision making
  • To minimise business and liability risk
  • To provide expert advice to government agencies

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